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The new marketer skillset
What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…
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Marketing capabilitiesMarketing operationsOrganisation & structure
What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Marketing capabilities
Benchmark: Measures of investment in marketing capability building
WFA member benchmark covering measurement of investment in marketing capability building.
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Integrated marketing
Capability Forum Overview (June, 2020)
Meeting overview and presentations from WFA’s Capability Forum meeting on 4 June 2020, which took place remotely.
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Marketing operations
Webinar: In search of the unicorn marketer
We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.
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Marketing technologyMarketing procurementMarketing technologyMarketing technology
Webinar: Digital Asset Management
The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
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Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on Supplier Relationship Management (SRM) models
WFA member bechmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Benchmark on sourcing talent
WFA member benchmark. For additional details, please log in.